The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Integrated Campaign
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Out-of-Home / Billboards & Transit - Single
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Westworld: The Maze
Agency: 360i / New York
Client: HBO Category: Craft - Visual & Audio Craft / Sound
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client: Adidas Category: Physical Items
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Integrated Campaign
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Use of Technology
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Creative Effectiveness / Single Country or Region
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Innovation in Radio & Audio
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Social Engagement / Community Building
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Craft - Writing / Single
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Christmas by John Lewis & Partners
Agency: John Lewis & Partners / London + adam&eveDDB / London
Client: John Lewis & Partners Category: Penta Pencil
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: CMO Pencil
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Websites
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Non-traditional & Guerrilla Marketing
DEISEL GO WITH THE FAKE
Agency: Publicis / New York + Publicis Italy / Milan
Client: Diesel Category: Non-traditional & Guerrilla Marketing
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Craft - Sound Design / Single
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Innovation in Design
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Craft / Art Direction
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Craft / Photography
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Public Relations
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Public Relations
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Events & Competitions
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Events & Competitions
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Data Visualization / Static or Dynamic
The Truth Is Worth It
Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York
Client: The New York Times Category: Craft - Editing / Campaign
Draw to Art
Agency: Google Creative Lab / London + Kyle McDonald / London
Client: Google Arts and Culture Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer Category: Social Engagement / User-Generated Content
First Steps Newspaper Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Campaign
A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
First Christmas
Agency: Passion Animation Studios / London + Jung von Matt/Donau / Vienna + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Craft - Animation / Single
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Custom Content
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Brand Voice
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Integrated Digital & Physical Product
The Truth Is Worth It: Rigor
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Television & VOD / Short Form - Single
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Award:
2019 Integrated Best of Show Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Annual ID:
OS_IG19001G
Award:
2019 Print & Outdoor Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19001G
Award:
2019 Film Best of Discipline Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI19001G
Award:
2019 Intellectual Property Best of Discipline Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Digital Product
Annual ID:
OS_IP19001G
Award:
2019 Digital Craft Best of Discipline Pencil
Agency:
360i / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Visual & Audio Craft / Sound
Annual ID:
OS_DC19001G
Award:
2019 Mobile Best of Discipline Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Use of Technology
Annual ID:
OS_MO19001G
Award:
2019 Direct Marketing Best of Discipline Pencil
Agency:
TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Physical Items
Annual ID:
OS_DI19001G
Award:
2019 Integrated Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Annual ID:
OS_IG19001G
Award:
2019 Experiential & Immersive Best of Discipline Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Annual ID:
OS_EX19001G
Award:
2019 Social Influencer Marketing Best of Discipline Pencil
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19001G
Award:
2019 Creative Effectiveness Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19001G
Award:
2019 Radio & Audio Best of Discipline Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19001G
Award:
2019 Design Best of Discipline Pencil
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Digital Design
Annual ID:
OS_DE19001G
Award:
2019 Branded Entertainment Best of Discipline Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Live Events
Annual ID:
OS_BE19001G
Award:
2019 Public Relations Best of Discipline Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Annual ID:
OS_PR19001G
Award:
2019 Social Media Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19001G
Award:
2019 Creative Use of Data Best of Discipline Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19001G
Award:
2019 Health, Wellness & Pharma Best of Discipline Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Annual ID:
OS_HW19001G
Award:
2019 Moving Image Craft Best of Discipline Pencil
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Writing / Single
Annual ID:
OS_MI19001G
Award:
2019 Interactive & Online Best of Discipline Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN19001G
Award:
2019 Penta Pencil Penta Pencil
Agency:
John Lewis & Partners / London + adam&eveDDB / London
Client:
John Lewis & Partners
Title:
Christmas by John Lewis & Partners
Category:
Penta Pencil
Annual ID:
OS_PP19001P
Award:
2019 CMO Pencil CMO Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
CMO Pencil
Annual ID:
OS_CM19001G
Award:
2019 Green Pencil Green Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Save our Species
Category:
Green Pencil
Annual ID:
OS_GP19001E
Award:
2019 Interactive & Online Gold Pencil
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Websites
Annual ID:
OS_IN19002G
Award:
2019 Interactive & Online Gold Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Innovation in Interactive
Annual ID:
OS_IN19024G
Award:
2019 Direct Marketing Gold Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19021G
Award:
2019 Direct Marketing Gold Pencil
Agency:
Publicis / New York + Publicis Italy / Milan
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19022G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19037G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Anthem
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19024G
Award:
2019 Design Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
AIG
Title:
PRIDE JERSEY
Category:
Innovation in Design
Annual ID:
OS_DE19073G
Award:
2019 Design Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Innovation in Design
Annual ID:
OS_DE19074G
Award:
2019 Mobile Gold Pencil
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Craft / Art Direction
Annual ID:
OS_MO19018G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's
Title:
McDelivery
Category:
Craft / Photography
Annual ID:
OS_PO19053G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Public Relations
Annual ID:
OS_HW19020G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Public Relations
Annual ID:
OS_HW19021G
Award:
2019 Experiential & Immersive Gold Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Events & Competitions
Annual ID:
OS_EX19002G
Award:
2019 Experiential & Immersive Gold Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Events & Competitions
Annual ID:
OS_EX19003G
Award:
2019 Design Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19045G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Craft - Editing / Campaign
Annual ID:
OS_MI19023G
Award:
2019 Digital Craft Gold Pencil
Agency:
Google Creative Lab / London + Kyle McDonald / London
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Annual ID:
OS_DC19016G
Award:
2019 Social Media Gold Pencil
Agency:
CHE Proximity / Australia + FINCH / Melbourne
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19014G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps Newspaper Series
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19006G
Award:
2019 Experiential & Immersive Gold Pencil
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX19018G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
Passion Animation Studios / London + Jung von Matt/Donau / Vienna + Mcasso / London + UNIT / London
Client:
Erste Group Bank AG
Title:
First Christmas
Category:
Craft - Animation / Single
Annual ID:
OS_MI19030G
Award:
2019 Radio & Audio Gold Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Custom Content
Annual ID:
OS_RA19007G
Award:
2019 Public Relations Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Brand Voice
Annual ID:
OS_PR19014G
Award:
2019 Intellectual Property Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP19007G
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Rigor
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI19002G
Award:
2019 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
72POSTERS for school teams participating in the high school sumo tournament
Category:
Craft / Art Direction
Annual ID:
OS_DE19059G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19001G
